Webinar Recording: Latest Travel Insights and Trends to Boost Your Bookings with Get Your Guide
This is a must-watch for anyone in the travel and tourism industry who wants to leverage emerging trends and capitalize on insights into high-spending travelers. With actionable tips for improving marketing strategies and understanding traveler behavior, this recording will equip you to grow your tour business and appeal to high-value customers.
Key takeaways include:
- Learn how to target high-value "Super Bookers" and attract high-spending travelers.
- Discover the top research sources travelers use when planning trips and how to position your offerings accordingly.
- Understand how different vacation types drive demand and how you can capture these opportunities.
- Get expert insights into the latest travel trends and how to refine your marketing to tap into growing segments.
Watch Now and Transform Your Tour Business!
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0:00: Introductions
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3:54: About GetYourGuide
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5:15: About GYG Affiliate Network
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6:35: About This Research
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8:40: Macroeconomic View of Experiences
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12:25: Who Are the Super Bookers?
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13:41: Super Spender Value Set
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17:41: 3 Key Factors That Influence the Experience Choices
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18:43: Sources of Research for Travelers
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20:09: Super Spender Profile by Country
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26:01: Insights to Differentiate Marketing for Different Audiences
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29:35: Vacation Types to Capture Incremental Demand
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33:01: Dial into the Latest Trends by GetYourGuide
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36:18: Expert Insights to Appeal to High-Value, Highly Engaged Travelers
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38:02: How to Connect GetYourGuide with the Zaui System
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46:17: Using Zaui to Centralize OTA and Direct Bookings
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